Sustainability Is Dead

There, I said it.

Feb 24 • Deniz Cikis-Ludlow

3

December 2025

Brand I Wish I Created: Zohran Mamdani for NYC

A much-needed reminder from across the pond.

Dec 12, 2025 • Deniz Cikis-Ludlow

3

September 2025

Reinventing Max Factor

How I'm Dusting Off That Drugstore Dust.

Sep 4, 2025 • Deniz Cikis-Ludlow

2

June 2025

We Are an Industry of People Pleasers (And It Shows)

In defence of ideas that don’t beg.

Jun 2, 2025 • Deniz Cikis-Ludlow

2

1

May 2025

Brand I Wish I Created: Champagne Socialist

A dupe brand with better politics and humour than most of your friends.

May 13, 2025 • Deniz Cikis-Ludlow

2

2

3

Not Every Brand Needs a Costume Change

Honestly, most rebrands should have been campaigns.

May 6, 2025 • Deniz Cikis-Ludlow

1

March 2025

Rebrand lessons from Pamela Anderson

PLT, take note.

Mar 11, 2025 • Deniz Cikis-Ludlow

1

The Problem with Lifestyle Branding

You are not a thematic Barbie in a box.

Mar 5, 2025 • Deniz Cikis-Ludlow

Lemons and Human Taste-Tested Dog Food

We are making London a strategically more sound place, one tube ad at a time

Mar 3, 2025 • Deniz Cikis-Ludlow

1

February 2025

F**k Coca Cola.

Small brand? Then stop taking dating advice from Coke.

Feb 19, 2025 • Deniz Cikis-Ludlow

Reinventing Avon

When a rebrand won't cut it and you have to go bolder.

Feb 13, 2025 • Deniz Cikis-Ludlow

January 2025

Rebranding The Body Shop

From Performative Eco-Warrior to Happy, Juicy, Sexy.

Jan 28, 2025 • Deniz Cikis-Ludlow